Assessing the counterfactual.
The analysis examines the position a claimant would have occupied without the infringement. In purchaser claims, overcharge, passing on and the associated volume effects need to be assessed together, with attention to differences across transactions, customers and time.
Overcharge
Estimate the difference between observed prices and those likely to have prevailed without the conduct. The analysis accounts for relevant market developments and considers how any overcharge varies across products, purchasers and periods.
Volume effect
Assess the effect of the conduct on sales volumes and the associated profit or contribution margin. This requires a view of demand responses and the costs that would have changed with those sales.
Passing on
Examine whether and to what extent an overcharge was reflected in downstream prices. The assessment considers pricing practices, market conditions and the related effects on sales volumes, avoiding double counting across components of loss.